Exhibition stands are quickly becoming the accepted way of showcasing a company’s portfolio. At an exhibition, image and first impressions are everything and for all intents and purposes, your stand is going to serve as the physical embodiment of your company and the values it upholds. The point to be noted here is that your company will not be the sole one present. There will be numerous stands around, vying for the same things as you – new customers, more engagement, brand awareness and of course, sales. The magic of standing apart from the rest lies in a great stand design. If you want to trump your competitors, you need to make sure that your stand is pleasing to the eye and to-the-point.
Today, businesses consider exhibition stands to be better than the common marketing campaigns involving the use of traditional activities and Internet strategies. As a matter of fact, exhibition stands go as far as to provide potential customers with a more personalised experience of getting to know your brand, products and services and laying down the foundation of customer loyalty.
Since exhibition stand design plays a critical role in making you the most talked about exhibitor in the show, it is important to work with an experienced exhibition stand designer who can help you achieve the following:
Market your company or brand to potential consumers
Successfully convey your brand’s message
Allow consumers to engage and interact with your brand
Enable you to make contacts and build new client relations in your niche market
Convert prospects into definitive sales leads
With so much to achieve, you simply cannot afford to be careless when it comes to selection exhibition stand designers and builders. All your design ideas and vision will be faithfully transmuted into a tangible stand if you work with a competent exhibition stand design professional.
Given below are certain key qualities that make for a great exhibition stand designer. Take a look.
# Impeccable track record
During the process of selecting a stand designer, request to be shown their previous work. This is one of the quickest and easiest ways to judge whether the designer is competent enough to handle your project. In the majority of cases, reputed stand designers will gladly provide you with details of all the past successful projects that they have worked on.
Generally, you will want to look for stand designers for your project, with experience of working in a diverse range of assignments and handling exhibition needs of varied industries.
# Collaborative approach
It is always best to work with designers who are willing to listen to your needs and accordingly come up with design and build plans. The designer must be interested in taking into consideration your insights and ideas, before venturing to work on the project. You can always welcome fresh design ideas from them, but the project must largely be based on the visions and objectives of your business. If the designers do not show any interest in knowing about your brand, corporate identity, customers and goals, it is best to move on to someone else.
# Creative fervour
At the end of day, you will want an exhibition stand design that stands out from the crowd and grabs attention. This will only be possible if you are working with designers who are exceptionally talented, dynamic and passionate about colours and other design elements. Also, the designers must be willing to push their limits and come up with creations that are beyond ordinary. Their ability to think-out-of-the-box will help you to make a mark in the exhibition.
# Use of the latest technologies
Find out if the designers are capable of harnessing the cutting-edge technologies and trends to make your brand trump competition. The best way to capture the attention of today’s consumers is by showcasing products and services in an unusual way and designers aware of the latest tactics will be able to take you to the zenith of success.